Angela Belle McSweeney GAICD

Managing Director, ABM PR
Director, Australian Turf Club
Graduate, Australian Institute of Company Directors
Vice President, Black & White Committee For Vision


Angela Belle McSweeney is a respected authority of racing, fashion, social etiquette and pioneering achievement. She has brought her corporate entrepreneurial approach to a diverse range of successful roles, which include:

  • Marketing & Communications Expert
  • Consultant to Racing Industry
  • Fashion & Lifestyle Consultant
  • Travel Entrepreneur
  • Media Identity
  • MC/Presenter
  • Charity Worker
  • Currently writing a book

Qualifications and Achievements:

  • Managing Director, Angela Belle McSweeney Internazionale, Public Relations Company, 25 Years
  • First woman to win the accolade of “Racing Personality of the Year” for “The single person contributing most to the racing industry”
  • Ambassador for Australian Racing at Royal Ascot as worldwide media commentator for the BBC
  • Manager and part owner of over 40 thoroughbred horses, winning the Magic Millions with “Our Horizon” and the Golden Nugget with “My Marilyn”
  • Diploma in Interior Design
  • Head Teacher, June Dally Watkins Modelling and Business Finishing School
  • Successful Model


Marketing & Communications Expert

  • Executive Consultant with over 30 years experience with a variety of entrepreneurial market leading business developments
  • Expert networker with invaluable connections
  • Unsurpassed VIP list
  • Provides strategic solutions for any project, including: events, launches and publicity
  • Innovative approach to successful corporate and luxury brand companies
  • Public Relations consultant to high profile Australian and international luxury brands including:
Tiffany & Co
Windsor Polo Club
Veuve Clicquot
Straights Steamship
Australian Business Awards for Excellence
The MLC Centre
Gianfranco Ferre
Magic Millions
Victorian Spring Racing Carnival
The Sydney Turf Club
The Queensland Turf Club
The Sydney Swans
The Australian Jockey Club


Consultant to Racing Industry:

  • Consulted for over 30 years as a marketing, events, promotions, publicity expert: AJC (13 years), VRC (5 years), STC (5 years), QTC (3 years).
  • Introduced Emirates and David Jones as major sponsors to the AJC
  • Introduced Fashions on the Field in NSW in 1983 and developed it to become a national racing institution
  • Former Marketing Manager for Magic Millions, developing the Magic Millions Sale into the top sale in the Southern hemisphere

Fashion & Style Authority:

Fashion Director

  • Conducted the on air Fashion Coverage for the BBC in London at Royal Ascot with the coverage being telecast worldwide.
  • High profile judge at The Melbourne Cup Myer Fashions on the Field, The Australian Wool Board Fashion Awards, and many more prestigious fashion events

Fashion Journalist

  • Regular spots on leading Radio stations including 2UE, 2GB and Mix 106.5FM, where ABM had her own daily segments on Hollywood news
  • Writer & Contributor to major publications such as the Sun-Herald, The Daily Telegraph, Wentworth Courier, Hoofs & Horns, Silks Magazine and Breeding and Racing

Travel Entrepreneur:

  • Global travel experience with unsurpassed connections
  • Organised and customized VIP trips to the world’s richest race, The Dubai World Cup
  • In conjunction with the Australian Consulate, inaugurated a very successful exclusive Australian Dubai World Cup Eve Party in 2006

Media Identity:

  • High national media profile
  • Has appeared in over 1 500 media shots and stories
  • Photographed for Women of the World with proceeds of the sale going to UNICEF Australia

MC, Presenter, Compere And Motivational Speaker:

  • Over 800 assignments to date

Charity Work:

  • The Black & White Committee for Vision Australia (currently Vice President)
  • Opera Foundation Australia (former Chairman of her own Committee for The Vienna State Opera Award)
  • The Make a Wish Foundation
  • Centacare
  • The Cornucopia Committee Inc.